To build a brand identity that works and ensures you’ll stand out from the competition, it’s important to address the 7 pillars of brand identity.
A company’s logo is like a person’s nickname. It identifies a brand in an emotive and stylistic way without delving into the literal and comprehensive scope of what that company does. Which is good, because a logo’s primary goal should be identity – to state who the company is – and that’s pretty much it.
With your company’s logo at the forefront of many customer interactions, it’s a significant element to any brand strategy.
While there aren’t necessarily rules for professional logo design, there are tried-and-true guidelines that can help designers make the most of a business logo. Luckily, these guidelines can be remembered with a clever acronym: SMART.